Two theories of light: Prismatic and pigment Prismatic: light and how it is reflected Pigment: colors reflected by pigments Color wheel divided into cool and warm tones Cool colors have blue base and warm colors have red base White-purity, cleanliness, used as an accent Black: associated with darkness, evil and night. Sophistication Red: fire, passion, anger, irritation Pink: light sweet and takes away the power of red Yellow: Happiness, sunshine and light, heat and dryness Gold: wealth, luxury and charisma Blue: nature, sky, night and ocean, peace and distance Green: mixture of yellow and blue, nature, growth and freshness Orange: mixture of red and yellow, has passion of red and cheeriness of yellow Peach: a tint of orange, cheery Brown: shade of orange, mother earth, earthy, stable Purple: mixture of red and blue, dignified color, can be very depressing Gray: neutral, can be tinted warm and cool Silver: a variation of gray, neutral Simplify by using color themes and color chords Col...